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Article
Consumer-Centered Extension Education Website Increases Usage
Journal of Extension
  • Sarah L. Francis, Iowa State University
  • Peggy Martin, Iowa State University
  • Kristin Taylor, Iowa State University
Document Type
Article
Publication Version
Published Version
Publication Date
10-1-2012
Abstract

Concern about young families' ability to cope with rising food prices resulted in creating Spend Smart. Eat Smart (SSES), a website focused on budgetfriendly nutrition information for limited resource audiences (LRA). SSES was redesigned using LRAs needs and preferences to increase use by LRAs. SSES usage increased after it was revised to incorporate interactivity and more consumerfriendly design elements.

Comments

This article is published as Francis, S.L., Martin, P., Taylor, K. Consumer centered Extension education website increases usage. Journal of Extension (online), 50(5), Article 5TOT2. Posted with permission.

Copyright Owner
Extension Journal, Inc
Language
en
File Format
application/pdf
Citation Information
Sarah L. Francis, Peggy Martin and Kristin Taylor. "Consumer-Centered Extension Education Website Increases Usage" Journal of Extension Vol. 50 Iss. 5 (2012) p. 5TOT2
Available at: http://works.bepress.com/sarah_francis/22/