SaveDisney.com and Activist Challenges: A Habermasian Perspective on Corporate LegitimacyInternational Journal of Strategic Communication
Format of Original20 p.
PublisherTaylor & Francis
Original Item IDdoi: 10.1080/15531180701623569
AbstractThis study develops a Habermasian framework for evaluating and generating challenges to organizational legitimacy. The launch of the SaveDisney.com web site represents an innovative example of an Internet-based activist public successfully challenging a corporation’s legitimacy and advocating for changes in corporate governance. Legitimacy research has focused on strategies used by organizations to build legitimacy (e.g., Dowling & Pfeffer, 1975; Metzler, 2001), but scholars rarely address how publics challenge legitimacy claims. Using Habermas’ conceptualization of communicative action and legitimacy to explore the SaveDisney.com case offers insight into ways that activist publics successfully challenge and reject the legitimacy claims of powerful corporations.
Citation InformationSarah Bonewits Feldner and Rebecca J. Meisenbach. "SaveDisney.com and Activist Challenges: A Habermasian Perspective on Corporate Legitimacy" International Journal of Strategic Communication (2007) ISSN: 1553-118X
Available at: http://works.bepress.com/sarah_feldner/4/