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Article
E-mail to Promote Colorectal Cancer Screening Within Social Networks: Acceptability and Content
Systems and Psychosocial Advances Research Center Publications and Presentations
  • Sarah L Cutrona, University of Massachusetts Medical School
  • Joann L. Wagner, University of Massachusetts Medical School
  • Douglas W. Roblin, Kaiser Permanente
  • Bridget Gaglio, Mid-Atlantic Permanente Research Institute
  • Andrew Williams, Kaiser Permanente
  • Rosalie A. Torres Stone, University of Massachusetts Medical School
  • Kathleen M. Mazor, University of Massachusetts Medical School
UMMS Affiliation
Department of Medicine; Meyers Primary Care Institute; Department of Psychiatry, Systems and Psychosocial Advances Research Center
Date
4-3-2015
Document Type
Article
Medical Subject Headings
Adult; Aged; Colonoscopy; Colorectal Neoplasms; *Electronic Mail; Female; Georgia; Hawaii; Health Promotion; Humans; Male; Massachusetts; Middle Aged; Peer Group; *Social Support
Abstract
Effective techniques to encourage colorectal cancer screening in underscreened populations have included social support interventions and e-mail reminders from physicians. Personalized e-mail messages to promote colorectal cancer screening within social networks could be even more effective but have not been studied. The authors interviewed 387 e-mail users, aged 42-73 years in Georgia, Hawaii, and Massachusetts. Participants were asked to edit a sample message in which the sender shares a recent colonoscopy experience and urges the recipient to discuss colorectal cancer screening with a doctor. For those reporting willingness to send this message, changes to the message and suggested subject lines were recorded. Edited text was analyzed for content and concordance with original message. The majority of participants (74.4%) were willing to e-mail a modifiable message. Of those willing, 63.5% edited the message. Common edits included deletion (17.7%) or modification (17.4%) of a negatively framed sentence on colon cancer risks and addition or modification of personalizing words (15.6%). Few edits changed the meaning of the message (5.6%), and even fewer introduced factual inaccuracies (1.7%). Modifiable e-mail messages offer a way for screened individuals to promote colorectal cancer screening to social network members. The accuracy and effects of such messages should be further studied.
Rights and Permissions
Citation: J Health Commun. 2015;20(5):589-98. doi: 10.1080/10810730.2015.1012238. Epub 2015 Apr 3. Link to article on publisher's site
Related Resources
Link to Article in PubMed
PubMed ID
25839968
Citation Information
Sarah L Cutrona, Joann L. Wagner, Douglas W. Roblin, Bridget Gaglio, et al.. "E-mail to Promote Colorectal Cancer Screening Within Social Networks: Acceptability and Content" Vol. 20 Iss. 5 (2015) ISSN: 1081-0730 (Linking)
Available at: http://works.bepress.com/sarah_cutrona/45/