The University of Central Florida’s institutional repository, Showcase of Text, Archives, Research, and Scholarship (STARS), has presented new opportunities for collaboration among the Libraries’ Office of Scholarly Communication, Digital Initiatives, Research Services, and subject librarians. Building on efforts to proactively promote scholarly communication initiatives to the university community, these four units have used the institutional repository as a foundation for collaboration, outreach, marketing, and educational efforts. This article will give an overview of a panel presentation given by members of these four units on STARS and highlight the role the institutional repository has in increasing the collaborative efforts of these four units. Additionally, it will highlight four different perspectives and discuss strategies designed to generate institutional repository interest from the university community. Successful ventures and lessons learned will provide insight into creating a productive interdepartmental framework that is geared toward supporting students and faculty institutional repository projects.