Teaching has always been a multimedia enterprise; what has changed dramatically is the technology available for delivering course information. The use of technology for today's "digital native" students is an assumed rather than a novel activity. From a pedagogical perspective, technology is a powerful tool for customizing instruction to the needs of individual students. Multimedia provides for an integrated multi-sensory interactive presentation. Studies have indicated that computer-based technology can improve student learning and retention and enhance engagement with course content. Furthermore, multimedia may help people learn more easily because it responds to diverse learning preferences. The purpose of this article was to better understand students' perceptions of their learning and enjoyment of the use of specific technologies used in multimedia applications in the textiles and clothing classroom. The authors specifically sought to analyze these concepts because past studies have suggested optimal learning occurs when students are interested in the subject matter and immersed in atmospheres that make learning enjoyable. In this study, 294 students in four courses at a large university comprised the sample. The findings suggest that utilizing a diversity of multimedia applications in textiles and clothing courses may enhance student learning and enjoyment of the subject matter. The incorporation of multimedia into instructional delivery can enhance the teaching and learning processes because meaningful connections between text and graphics allow for deeper understanding than from either alone. Multimedia has the potential to bring abstract concepts to life and meet the expectations of today's students. (Contains 1 table.)