This article focuses on describing how institutional researchers can use qualitative cultural assessments to better understand the role that their campus cultures play in shaping individual and group behaviors and experiences. A special emphasis is given to the implications of institutional diversity in the processes of designing and conducting assessments of institutional cultures. The article also focuses on disentangling and defining the concept of campus cultures, discusses qualitative data collection methods for acquiring an understanding of the impact of institutional cultures on individual and group behaviors and experiences, offers an example of a qualitative assessment of minority students' experiences in the context of one predominantly white institution's cultures, and concludes with a set of important considerations for institutional researchers who wish to conduct a qualitative cultural assessment in an era of mass institutional diversification.