Presentation
Market Power in Social Media and Digital Advertising
GCR Connect: Antitrust in the Digital Economy
(2021)
Abstract
Much of the digital economy is about selling advertising, which indirectly means selling access to the millions of consumers who spend time on social media sites like Facebook, and use search engines such as Google. In different ways, the DOJ case against Google and the FTC case against Facebook are grounded in allegations about advertising market power. This panel will discuss the unique nature of market power in social media and digital advertising markets, including what relevant markets exist, the role of consumer data, and the novel argument that erosion in consumer privacy rights indicates market power.
Moderator: Christopher Hockett, University of California, Berkeley
Panel: Susannah Torpey, Winston & Strawn Samuel N. Weinstein, Associate Professor of Law, Cardozo School of Law, Yeshiva University Avi Goldfarb, Professor of Marketing and the Rotman Chair in Artificial Intelligence and Healthcare, Rotman School of Management, University of Toronto
Disciplines
Publication Date
June 16, 2021
Citation Information
Samuel Weinstein. "Market Power in Social Media and Digital Advertising" GCR Connect: Antitrust in the Digital Economy (2021) Available at: http://works.bepress.com/samuel-weinstein/48/