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Article
Recall of electronic gaming machine signs: a static versus a dynamic mode of presentation
Journal of Gambling Issues
  • Sally M Monaghan, Southern Cross University
  • Alex Blaszczynski, University of Sydney
Document Type
Article
Publication Date
1-1-2007
Abstract
This study compared differences in rates of free and cued recall for messages displayed on electronic gaming machines (EGMs) delivered in one of two display modes: static or dynamic. Rates of recall were investigated in a laboratory setting using 92 university students (75.0% female) with a mean age of 19.3 years (SD = 2.4 years). The static mode consisted of a fixed government-mandated message placed on the frame of an EGM directly next to the gaming buttons. In the dynamic mode, an identical message was presented in the form of a translucent display scrolling across the screen during play. Results showed that significantly more of the information presented in dynamic mode was recalled, and with greater accuracy, in both free recall and cued recall conditions compared with static government-mandated messages. It was concluded that the method of displaying signs influences awareness and recall of harm minimization messages.
Citation Information

Monaghan, SM & Blaszczynski, A 2007, 'Recall of electronic gaming machine signs: a static versus a dynamic mode of presentation', Journal of Gambling Issues, vol. 20, pp. 253-267.

Published version available from:

http://doi.org/10.4309/jgi.2007.20.8

Sally Monaghan has also published under the name of Sally Gainsbury