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Selected Works of Sak Onkvisit
Contribution to Book
The Globalization of Marketing Mix
International Marketing Strategy (2010)
  • Sak Onkvisit, San Jose State University
  • T. Melwar
Disciplines
Publication Date
2010
Citation Information
Sak Onkvisit and T. Melwar. "The Globalization of Marketing Mix" International Marketing Strategy (2010)
Available at: http://works.bepress.com/sak_onkvisit/7/