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Presentation
Improving the CALA's Social Media Experience: The First CALA Social Media Survey
Faculty Scholarship and Creative Works
  • Sai Deng, University of Central Florida
  • Melody Leung
  • Anlin Yang
  • Chenwei Zhao
Keywords
  • CALA,
  • Chinese American Librarians Association,
  • Social media,
  • Survey,
  • Facebook,
  • WeChat,
  • YouTube,
  • Statistical analysis,
  • Social media--History,
  • Communication
Description

Presented at the 2017 Chinese American Librarians Association (CALA) Annual Conference poster session, Chicago, IL. June 25, 2017.

Abstract

The Chinese American Librarians Association (CALA) currently uses three social media channels, CALA Facebook, WeChat, and YouTube. In order to improve their presence and better serve the CALA members, CALA's first social media survey was conducted at the end of 2016 to seek feedback from its members and friends. This poster will present the background information for the survey, its methodology, findings, recommendations and follow-up. 18 questions were compiled, added to LimeSurvey and distributed to the CALA members via its Listserv. These questions attempted to address the users' social media usage, participation level, time spent on the CALA's social media channels, and their perception and experience of these channels, including their understanding of the main functions of these channels, whether they felt a sense of community in these channels, and how likely they are to share information. In addition, they were also asked to provide feedback about possible future directions of the CALA’s social media in regards to the possibility of creating additional channels, the desirable content categories, and their preferred language. The responses were analyzed and illustrated using Excel. A list of recommendations were made, including experimenting with ways to get members more involved in the social networking arena by creating a private Facebook group, WeChat public account, or LinkedIn group. The ultimate goal is to encourage members to participate and engage with each other on the CALA’s social media channels. The survey was coordinated by the CALA Social Media Group and follow-up efforts will be addressed. Session photos are available at the CALA's Facebook page: https://www.facebook.com/CALA-Chinese-American-Librarians-Association-281336511932864/

Publication Date
6-25-2017
Document Type
Poster
Language
English
Venue
Chinese American Librarians Association (CALA) Annual Conference 2017
Venue Date
2017-06-25
Publication Version
Author's version
Rights
Creative Commons Attribution 4.0
Publisher
Chinese American Librarians Association
College
Information Technologies & Resources
Location
Orlando (Main) Campus
Department
University Libraries
Citation Information

Deng, S., Leung, M., Yang, A.L. & Zhao, C.W. (2017). Improving the CALA's Social Media Experience : The First CALA Social Media Survey. The Chinese American Librarian Association (CALA) Annual Conference 2017. Chicago, IL, June 25, 2017.