Marshall University librarians' efforts to improve library instruction are explored. A history of the libraries' Digital Learning Team (DLT) and its developmental phases is provided, as well as interpretations of evaluative data collected from embedded students. Data from the iSkills assessment of student information literacy skills are considered. The results suggest that library instruction best facilitates student learning when it aligns with specific research goals, utilizes a variety of learning styles, and allows time for practice and assessment. Student feedback suggests the need for additional instruction on citation and emphasis on increasing students' confidence in their research skills.