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Article
Towards a More Proactive Approach to Brand Protection: Development of the Organisational Risk Assessment for Product Counterfeiting (ORAPC)
Global Crime
  • Jay P. Kennedy, Michigan State University
  • Jeremy Wilson, Michigan State University
  • Ryan M. Labrecque, Portland State University
Document Type
Citation
Publication Date
4-14-2017
Abstract

Through an adaptation of a terrorism risk assessment model, this article develops an initial proactive product counterfeiting risk assessment that is designed to focus upon a specific product’s risk for being counterfeited. The goal of developing this risk assessment is to help corporations identify the products that are most at risk for counterfeiting, thereby giving them the ability to focus their resources in the areas where the greatest opportunities for crime are present. This risk assessment is intended to serve as the first line of defence in a comprehensive and proactive brand owner strategy centred on identifying product-specific counterfeiting risk. The assessment comprises three factors that, together, capture a product’s counterfeiting risk level: the threat of product counterfeiting, the brand owner’s vulnerability to product counterfeiting and the potential consequences of a counterfeit product entering the market and reaching consumers.

Description

© 2017 Informa UK Limited, trading as Taylor & Francis Group

DOI
10.1080/17440572.2017.1313733
Persistent Identifier
http://archives.pdx.edu/ds/psu/19787
Citation Information
Jay P. Kennedy, Jeremy Wilson & Ryan Labrecque (2017): Towards a more proactive approach to brand protection: development of the Organisational Risk Assessment for Product Counterfeiting (ORAPC), Global Crime.