"The Effect of Return Policy Leniency on Consumer Purchase and Return Decisions: A Meta-analytic Review" by Narayan Janakiraman

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The Effect of Return Policy Leniency on Consumer Purchase and Return Decisions: A Meta-analytic Review

Journal of Retailing (2016)

Narayan Janakiraman, University of Texas at Arlington
Holly A. Syrdal, University of Texas at Arlington
Ryan Freling, University of Texas at Dallas

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Disciplines

Economics and
Marketing

Publication Date

June 1, 2016

DOI

10.1016/j.jretai.2015.11.002

Citation Information

Narayan Janakiraman, Holly A. Syrdal and Ryan Freling. "The Effect of Return Policy Leniency on Consumer Purchase and Return Decisions: A Meta-analytic Review" Journal of Retailing Vol. 92 Iss. 2 (2016) p. 226 - 235
Available at: http://works.bepress.com/ryan-freling/1/