Micropreneurs: The Rise of the MicroISVIT Professional (2013)
AbstractMicro Independent Software Vendors (microISVs) are small software businesses operated by entrepreneurs who build and sell shrink-wrapped, noncustom software. The microISV Research Alliance at Auburn University conducted a survey, identifying challenges associated with building and operating such businesses.
- Software development,
- Marketing and sales,
Publication DateSpring 2013
Citation InformationRussell F. Thackston and David Umphress. "Micropreneurs: The Rise of the MicroISV" IT Professional Vol. 15 Iss. 2 (2013)
Available at: http://works.bepress.com/russell_thackston/2/