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Russell Williams
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Assistant Dean
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Assistant Dean,
Zayed University
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College of Communication and Media Sciences
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Social and Behavioral Sciences
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Research Works
Research Works
(11)
Article
Pokemon GO: Serious Leisure and Game-Playing Tourists
Gamification for Tourism (2021)
Russell B. Williams
Link
Article
Understanding Games and Gamified Experiences: The MAPS-AIM Model
Gamification for Tourism (2021)
Russell B. Williams
Link
Article
The Mediating Effect of eWOM on Emirati Motivational Factors and ...
Event Management (2021)
Anestis K. Fotiadis, Russell Williams and Amjad Abu-ElSamen
The main purpose of this study is to examine motivational factors that affect voluntary intentions among Emirati citizens in the ...
Link
Article
Location, Integration, Interruption: Visual Properties and Recognition of Video Game ...
Journal of Promotion Management (2020)
Russell B. Williams
© 2019, © 2019 Taylor & Francis Group, LLC. Videogame placements are significant forms of advertising. There is, however, a ...
Link
Article
Pokémon GO is serious leisure that increases the touristic engagement ...
Information Technology and Tourism (2019)
Russell B. Williams and Natasa Slak-Valek
© 2019, Springer-Verlag GmbH Germany, part of Springer Nature. This study investigates Pokémon Go as a form of serious leisure ...
Link
Article
The social facilitation of performance, emotions, and motivation in a ...
International Journal of Gaming and Computer-Mediated Simulations (2019)
Russell Blair Williams
Copyright © 2019, IGI Global. The objective of this study is to analyze motivation, performance, state hostility, and targeted affect ...
Link
Article
The social facilitation of performance, engagement and affect in a ...
International Journal of Gaming and Computer-Mediated Simulations (2019)
Russell Blair Williams
Copyright © 2019, IGI Global. The objective of this study is to analyze the social facilitation of performance, intrinsic engagement, ...
Link
Article
Conceptual models and mental models in operation: Frustration, performance and ...
Entertainment Computing (2018)
Russell B. Williams
© 2018 Elsevier B.V. Control devices are an important variable of interest in studies of frustration, aggression, presence and engagement ...
Link
Article
One place, two perspectives: Destination image for tourists and nationals ...
Tourism Management Perspectives (2018)
Nataša Slak Valek and Russell Blair Williams
© 2018 Differing from previous studies about destination image, this study proposes a combined model of testing the destination image ...
Link
Article
Hijacked destination images? Autonomous representations of Dubai and Abu Dhabi ...
e-Review of Tourism Research (2018)
Russell B. Williams
© 2018 Texas A and M University. Dunn's (2006) discursive axes are used as a foundation for an explanatory structure ...
Article
What do adolescent girls learn about gender roles from advertising ...
Young Consumers (2012)
Kara Chan, yu Leung ng and Russell B. Williams
A qualitative study by autovideography was conducted to examine adolescent girls' negotiation of their gender roles through the consumption of ...
Link