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Rui Guo

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About Rui Guo

Present	Faculty Member, Saint Mary's College of California ‐ School of Economics and Business Administration
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Present	Faculty Member, Saint Mary's College of California ‐ Business Analytics
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Business Analytics

SMC Profile

Avoidance or trash talk: The differential impact of brand identification and brand disidentification on oppositional brand loyalty (Rui Guo and additional author(s)) Journal of Product & Brand Management (2023)

Internal IT modularity, firm size, and adoption of cloud computing (Rui Guo and additional author(s)) Electronic Commerce Research (2023)

Oppositional loyalty as a brand identity-driven outcome: a conceptual framework and empirical evidence (Junyun Liao, Xuebing Dong, Ziwei Luo, et al.) Journal of Product & Brand Management (2020)

A large-scale analysis of Covid-19 Twitter dataset in a new phase of the pandemic (Rui Guo and additional author(s)) IEEE 12th International Conference on Electronics Information and Emergency Communication (2022)

The effect of IT modularity on adoption of cloud computing (Rui Guo and additional author(s)) 34th Annual INFORMS Conference on Information Systems and Technology (2013)