"Assessment of Advertising Effectiveness: A Scale Validation Exercise" by Ruchika Sachdeva

Selected Works of Ruchika Sachdeva

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Article

Assessment of Advertising Effectiveness: A Scale Validation Exercise

The International Journal of Management (2015)

Ruchika Sachdeva, Manav Rachna International University

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Disciplines

Public Relations and Advertising,
Psychology and
Marketing

Publication Date

March 1, 2015

Citation Information

Ruchika Sachdeva. "Assessment of Advertising Effectiveness: A Scale Validation Exercise" The International Journal of Management Vol. 9 (2015) p. 15 - 25
Available at: http://works.bepress.com/ruchika-sachdeva/9/