Dr. Ruchika Sachdeva has a Doctorate in Marketing and a Master's in Business Administration. She has teaching experience at the Undergraduate and Graduate levels for teaching management and marketing students. She works as an adjunct faculty member at the Jack Welch College of Business and Technology, Fairfield, USA. Her teaching experience includes Principles of Marketing, Consumer Behavior, Advertising, Organizational Behavior and Introduction to management. Her main area of research is Consumer Behavior, Branding, Advertising, and Marketing ethics. Dr. Ruchika‘ s publications have been in the field of brand extension, information processing, and factors influencing consumer behavior.