A cooperative program to recognize water-wise plants for the Utah landscapes was developed by 10 horticulture and water organizations. Representatives from the organizations developed a plant list of species that were attractive in the landscape, water conserving, adapted to the climate, and available in the industry. A yellow tag with "water- wise plant" outlined by the state of Utah identified the plants. A survey conducted at the end of the first season gave favorable results. The Water-Wise Plant Tagging Program is a model of how universities, governmental agencies, and private businesses can work together to accomplish a common goal.