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Article
Racial/Ethnic and Income Disparities in Child and Adolescent Exposure to Food and Beverage Television Ads across U.S. Media Markets
Health & Place (2014)
  • Roy Wada, University of Illinois at Chicago
  • Lisa Powell, University of Illinois at Chicago
  • Shiriki Kumanyika, University of Pennsylvania
Abstract

Obesity prevalence and related health burdens are greater among U.S. racial/ethnic minority and low-income populations. Targeted advertising may contribute to disparities. Designated market area (DMA) spot television ratings were used to assess geographic differences in child/adolescent exposure to food-related advertisements based on DMA-level racial/ethnic and income characteristics. Controlling for unobserved DMA-level factors and time trends, child/adolescent exposure to food-related ads, particularly for sugar-sweetened beverages and fast-food restaurants, was significantly higher in areas with higher proportions of black children/adolescents and lower-income households. Geographically targeted TV ads are important to consider when assessing obesity-promoting influences in black and low-income neighborhoods.

Keywords
  • Disparities,
  • food advertising
Publication Date
2014
Citation Information
Roy Wada, Lisa Powell and Shiriki Kumanyika. "Racial/Ethnic and Income Disparities in Child and Adolescent Exposure to Food and Beverage Television Ads across U.S. Media Markets" Health & Place Vol. 29 (2014)
Available at: http://works.bepress.com/roywada/17/