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Article
Building effective business relationships in China
MIT Sloan Management Review (2012)
  • R.Y.J. Chua, Singapore Management University
Abstract

China’s ways of doing business are becoming more Westernized. But non-Chinese executives still must work hard at building trust in relationships with their Chinese business partners.

Keywords
  • trust,
  • managers,
  • social networks
Disciplines
Publication Date
June, 2012
Citation Information
R.Y.J. Chua. "Building effective business relationships in China" MIT Sloan Management Review Vol. 54 Iss. 4 (2012)
Available at: http://works.bepress.com/roy_chua/16/