Marketing the IR: Strategies from the Marquette Survey2014 Upper Midwest Digital Collections Conference
AbstractMarquette University’s institutional repository, e-Publications@Marquette, was established in 2008 for the deposit of faculty publications and research. Despite active participation by some faculty, universal participation remains an elusive goal. During the spring of 2013, faculty participation and needs were assessed via survey and compared to the IR’s capabilities in addressing those needs. Based upon the assessment survey and the IR’s available resources, a marketing plan and promotional strategies were created. The presentation will include analysis of the survey results and how they informed the creation of a marketing plan. Details of the marketing plan will be discussed as well as its current implementation and which strategies have been successful, and which less so.
Citation InformationRose Fortier. "Marketing the IR: Strategies from the Marquette Survey" 2014 Upper Midwest Digital Collections Conference (2014)
Available at: http://works.bepress.com/rose_fortier/19/