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Article
The effects of prototypicality and gender salience on liking and friendship potential of a female interlocutor
Journal of Social and Personal Relationships
  • Rong Ma, Butler University
  • Anita Atwell Seate Atwell Seate, University of Maryland at College Park
  • Nick Joyce
Document Type
Article
Publication Date
1-1-2019
Disciplines
DOI
10.1177/0265407517726395
Additional Publication URL
https://doi.org/10.1177/0265407517726395
Abstract

Drawing on self-categorization theory, this article examines the indirect effects of gender salience and prototypicality on friendship potential through increasing liking of a female interlocutor. We manipulated biographies of the fictitious interlocutor to change perceptions of prototypicality. For women, gender salience interacted with prototypicality to directly predict liking and the desire to become friends with the interlocutor indirectly through liking. Specifically, there was an interaction between prototypicality and gender salience, such that as gender salience increased, the prototypical interlocutor was liked significantly more and had higher friendship potential. For men, the same relationships did not appear. We discuss the implications of our study as well as directions for future research on intragroup communication and intergroup contexts with regard to power asymmetry.

Rights
This is an Accepted Manuscript of an article published by Sage Journals in Journal of Social and Personal Relationships on August 22, 2017, available online: https://doi.org/10.1177/0265407517726395
Citation Information
Rong Ma, Anita Atwell Seate Atwell Seate and Nick Joyce. "The effects of prototypicality and gender salience on liking and friendship potential of a female interlocutor" Journal of Social and Personal Relationships Vol. 36 Iss. 1 (2019) p. 269 - 288
Available at: http://works.bepress.com/rong-ma/8/