Verma, R. (2000). An empirical analysis of management challenges in service factories, service shops, mass services and professional services[Electronic version]. Retrieved [insert date], from Cornell University, School of Hotel Administration site: http://scholarship.sha.cornell.edu/articles/546
An Empirical Analysis of Management Challenges in Service Factories, Service Shops, Mass Services and Professional ServicesArticles and Chapters
AbstractThis study presents an empirical snapshot of management challenges among different types of service industries (Service Factory, Service Shop, Mass Service, and Professional Service). Based on data collected (sample size = 273; response rate 97.5 percent) from the managers of four services (Fast Food, Auto Repair, Retail Sales, Legal Services) we show how management challenges change with customer contact/customization and labour intensity. These results have important implications for understanding “real life'' service operations, for process improvement, and for service design.