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Outback Steakhouse in Korea: A Commentary
Articles and Chapters
  • Rohit Verma, Cornell University
Publication Date
2-1-2008
Abstract

Economics is only the beginning of the puzzle for successful international expansion by food-service firms. As depicted in the accompanying case study, Outback Korea seems to have considered such other factors as local culture and proper entry strategy.

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© Cornell University. Reprinted with permission. All rights reserved.

Citation Information

Verma, R. (2008). Outback Steakhouse in Korea: A commentary [Electronic version]. Cornell Hospitality Quarterly, 49(1), 79-81. Retrieved [insert date], from Cornell University, School of Hospitality Administration site: http://scholarship.sha.cornell.edu/articles/52/