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Outback Steakhouse in Korea: A Commentary
Articles and Chapters
  • Rohit Verma, Cornell University
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Economics is only the beginning of the puzzle for successful international expansion by food-service firms. As depicted in the accompanying case study, Outback Korea seems to have considered such other factors as local culture and proper entry strategy.


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© Cornell University. Reprinted with permission. All rights reserved.

Citation Information

Verma, R. (2008). Outback Steakhouse in Korea: A commentary [Electronic version]. Cornell Hospitality Quarterly, 49(1), 79-81. Retrieved [insert date], from Cornell University, School of Hospitality Administration site: