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Article
Sustainable Entrepreneurial Support (in Supply Chain) as Corporate Social Responsibility Initiative of Large Organizations: A Conceptual Framework
The Icfai University Journal of Entrepreneurship Development (2008)
  • Satyajit Majumdar, Tata Institute of Social Sciences
  • Rohit Nishant
Abstract

Second and third generation corporate social responsibility (CSR) integrates society and businesses. In this article CSR is viewed from strategic and social perspectives with thehelp of Indian examples. Supply chain linkage by the firms through CSR initiatives canresult into sustainable entrepreneurial support. The article explains two aspects of networking - sustainable support from business firms to the needy people, and enhancement of firm’s supply chain efficiency which in turn benefits the customers andsociety. A conceptual framework is presented and propositions are made on benefits of such alliances. Such entrepreneurial support is relevant in developing country perspective

Publication Date
2008
Citation Information
Satyajit Majumdar and Rohit Nishant. "Sustainable Entrepreneurial Support (in Supply Chain) as Corporate Social Responsibility Initiative of Large Organizations: A Conceptual Framework" The Icfai University Journal of Entrepreneurship Development Vol. 5 Iss. 3 (2008)
Available at: http://works.bepress.com/rohit_nishant/11/