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The Role of Uncertainty of Outcome and Scoring in the Determination of Fan Satisfaction in the NFL
Journal of Sports Economics (2011)
  • Rodney Paul, Syracuse University
  • Yaov Wachsman
  • Andrew P Weignbach
Abstract
Fan satisfaction with individual sports games is likely to be an important indicator of future sales of tickets, television and radio advertising, and team merchandise sales. For the 2009-2010 National Football League (NFL) season, NFL.com, the official website of the NFL, had fans enter a “fan rating” for each game of the season. This rating was on a scale of 0–100 with 100 being the most memorable. Using these figures, the authors test the economic hypotheses of the importance of uncertainty of outcome during the game and overall points scored by both teams in the game. As expected, the margin of victory in the game was shown to have a negative and significant effect on the fan rating, implying that fans enjoy uncertainty of outcome as the game is played. In addition, higher scoring games led to higher fan ratings than lower scoring games, implying fan preference for scoring.
Publication Date
2011
Publisher Statement
Copyright 2011 Journal of Sports Economics. This article, may be downloaded for personal use only. Any other use requires prior permission of the author and Journal of Sports Economics. The article may be found at http://jse.sagepub.com/content/early/2010/06/14/1527002510376789
Citation Information
Rodney Paul, Yaov Wachsman and Andrew P Weignbach. "The Role of Uncertainty of Outcome and Scoring in the Determination of Fan Satisfaction in the NFL" Journal of Sports Economics Vol. 12 Iss. 4 (2011)
Available at: http://works.bepress.com/rodney_paul/3/