Skip to main content
Assessing preferences of potential visitors for nature-based experiences in protected areas
Tourism Management
  • Brent D Moyle, Southern Cross University
  • Pascal Scherrer, Southern Cross University
  • Betty Weiler, Southern Cross University
  • Erica Wilson, Southern Cross University
  • Rod Caldicott, Southern Cross University
  • Noah Nielsen, Southern Cross University
Document Type
Publication Date
Peer Reviewed
Visitor experiences have been identified as critical for the sustainable management of tourism destinations. However, researchers have given limited attention to how to measure visitor preferences for different, newly proposed experiences, especially in nature-based tourism contexts. This paper aims to capture potential visitors' preferences for nature-based visitor experiences that would alleviate pressure on the iconic summit of Mount Warning, Australia. Findings reveal a preference for passive rather than active experiences. Consistency between the four measurement approaches used was high. Future studies should consider adopting multiple measures to underpin evidence-based management that informs the design of nature-based tourism experiences.
Citation Information

Moyle, BD, Scherrer, P, Weiler, B, Wilson, E, Caldicott, R & Nielsen, N 2017, 'Assessing preferences of potential visitors for nature-based experiences in protected areas', Tourism Management, vol. 62, pp. 29-41.

Published version available from: