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Article
Wastewater-Informed Digital Advertising as a COVID-19 Geotargeted Neighborhood Intervention: Jefferson County, Kentucky, 2021–2022
American Journal of Public Health (2023)
  • Lauren B. Anderson, University of Louisville
  • Rochelle Holm, University of Louisville
  • Heather D. Ness
  • Ted Smith
Abstract
We sought to deliver a geotargeted digital health advertising intervention. We assessed risk of community infection through an integrated public health and wastewater rubric and delivered advertisements between November 2021 and April 2022 in Louisville, Kentucky. The average daily clickthrough rates for the campaigns were 0.19%, 0.15%, and 0.13%. Results show potential for digital public health interventions that are geographically anchored to subcity sewersheds and community interest and willingness to engage with targeted wastewater-themed public health messaging.
Keywords
  • COVID-19,
  • digital advertising,
  • wastewater,
  • Jefferson County,
  • Kentucky
Publication Date
October 19, 2023
DOI
10.2105/AJPH.2023.307439
Citation Information
Lauren B. Anderson, Rochelle Holm, Heather D. Ness and Ted Smith. "Wastewater-Informed Digital Advertising as a COVID-19 Geotargeted Neighborhood Intervention: Jefferson County, Kentucky, 2021–2022" American Journal of Public Health (2023) ISSN: 1541-0048
Available at: http://works.bepress.com/rochelle-holm/63/