The introduction of Mexico into the international trademark arena may significantly influence the future of the North American Free Trade Agreement (“NAFTA”). NAFTA established a reliable and efficient system for trademark registration and protection. This system not only protects owners of trademarks, but also helps consumers identify and purchase goods or services that meet their needs.

Despite its membership in NAFTA, Mexico is in the process of internationalizing its Intellectual Property protections. It is evident that among countries, economic improvement is generally the main motivation to form Free Trade Agreements, and Mexico's case is no different. Mexico has pursued an aggressive strategy of bilateral and regional agreements related to intellectual property protection. However, it seems that Mexico's strategy of bilateral agreements is also intended to decrease its reliance on the United States as a trading partner. This decrease in reliance will likely significantly influence the future of NAFTA.