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Unpublished Paper
‘Baby Boomers’ and the Branding of Political Speech: An Unintended Consequence of Bono’s Red Campaign
ExpressO (2008)
  • Robert E. Koulish, Goucher College
Abstract
In this paper I will examine the likely demise of the commercial speech doctrine. The paper examines Bono's Red Campaign and cause related marketing as a case study to reveal how the supreme court is likely to vote on commercial speech the next time it visits the issue. The Court came close to overthrowing the doctrine in its 2002 Nike non-decision. Next time out, the Court is likely to blur the distinction between commercial speech and political speech, and thus give corporations the right of personhood to mislead consumers in advertising, marketing and public relations. The demise of commercial speech also advances a neoliberal political agenda to further deregulate corporations in a return to the Lochner era using the 1st amendment in place of the 14th. keywords: constitution; first amendment; economic justice
Keywords
  • commercial speech,
  • First Amendment,
  • Privatization
Disciplines
Publication Date
February 1, 2008
Citation Information
Robert E. Koulish. "‘Baby Boomers’ and the Branding of Political Speech: An Unintended Consequence of Bono’s Red Campaign" ExpressO (2008)
Available at: http://works.bepress.com/robert_koulish/4/