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Article
Automotive Quality Reputation: Hard to Achieve, Hard to Lose, Still Harder to Win Back
California Management Review (2009)
  • Robert E. Cole, University of California, Berkeley
  • Michael S. Flynn, University of Michigan
Disciplines
Publication Date
January 11, 2009
DOI
10.1525/cmr.2009.52.1.67
Citation Information
Robert E. Cole and Michael S. Flynn. "Automotive Quality Reputation: Hard to Achieve, Hard to Lose, Still Harder to Win Back" California Management Review Vol. 52 Iss. 1 (2009) p. 67 - 93
Available at: http://works.bepress.com/robert_cole/47/