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Article
A case study of commercial television in India: Assessing the organizational mechanisms of cultural imperialism
Journal of Broadcasting and Electronic Media
  • Robbin D. Crabtree, Fairfield University
  • S. Malhotra
Document Type
Article
Publication Date
1-1-2000
Abstract
Presents a study assessing the applicability of the Cultural Imperialism (CI) framework of commercial television in India. Factors precipitating commercial television in the region; Experiences of Business India TV personnel; Change in the structure of media communications and its' implications on the Indian culture.
Comments

Copyright 2000 Routledge, Journal of Broadcasting and Electronic Media.

Link provided to full-text provided for authorized subscribers.

Published Citation
Crabtree, R. D., & Malhotra, S. (2000). A case study of commercial television in India: Assessing the organizational mechanisms of cultural imperialism. Journal of Broadcasting and Electronic Media, 44(3): 364-385.
DOI
DOI: 10.1207/s15506878jobem4403_3
None
Peer Reviewed
Citation Information
Robbin D. Crabtree and S. Malhotra. "A case study of commercial television in India: Assessing the organizational mechanisms of cultural imperialism" Journal of Broadcasting and Electronic Media Vol. 44 Iss. 3 (2000)
Available at: http://works.bepress.com/robbin_crabtree/5/