Presents a study assessing the applicability of the Cultural Imperialism (CI) framework of commercial television in India. Factors precipitating commercial television in the region; Experiences of Business India TV personnel; Change in the structure of media communications and its' implications on the Indian culture.
Crabtree, R. D., & Malhotra, S. (2000). A case study of commercial television in India: Assessing the organizational mechanisms of cultural imperialism. Journal of Broadcasting and Electronic Media, 44(3): 364-385.
Robbin D. Crabtree and S. Malhotra. "A case study of commercial television in India: Assessing the organizational mechanisms of cultural imperialism" Journal of Broadcasting and Electronic Media
Vol. 44 Iss. 3 (2000)
Available at: http://works.bepress.com/robbin_crabtree/5/