During an intense and consolidated period of time in the 1940s, the architecture and construction industry underwent a massive paradigm shift. Postwar projects needed to have an elevated concern for creating large quantities of affordable, quality spaces with an inherent level of efficiency and affordability in their designs. Synergistic relationships between modern industrial production and overall construction methodologies were formed, new innovative products and processes that could improve building performance and constructability were invented, and eventually a new focus for the design industry emerged.