Article
El "product placement" en el Cine
Mi Patente
(2011)
Abstract
The authors discuss briefly the history of product placement in film citing several examples. Then, they analyze the current state of regulation and look forward at what lies ahead, as product placement has become ingrained in the entertainment industry.///////////////////////////////////////////////////////////////////////////////////////////////Los autores analizan de una forma breve la historia del emplazamiento de productos o product placement en el cine, utilizando varios ejemplos. Después se adentran en el estado actual de la regulación y miran hacia el futuro de la industria.
Keywords
- Cine,
- Emplazamiento de Productos,
- Product Placement
Disciplines
- Antitrust and Trade Regulation,
- Commercial Law,
- Communications Law,
- Comparative and Foreign Law,
- Computer Law,
- Constitutional Law,
- Consumer Protection Law,
- Contracts,
- Dispute Resolution and Arbitration,
- Entertainment, Arts, and Sports Law,
- Intellectual Property Law,
- International Law,
- International Trade Law,
- Internet Law and
- Science and Technology Law
Publication Date
Spring May 1, 2011
Citation Information
Rodolfo C Rivas Rea and Marco A Vargas Iñiguez. "El "product placement" en el Cine" Mi Patente (2011) Available at: http://works.bepress.com/rivas_rodolfo/5/