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Contribution to Book
Paddy Barwise, & Mark Ritson (2000), “ in Brand.New, ed. Jane Pavitt, Princeton, NJ; Princeton University Press, 70-97.
Brand New (2000)
  • Paddy Barwise
  • Mark Ritson, Melbourne Business School
Disciplines
Publication Date
2000
Editor
Andrea Dunham
Publisher
Princeton University Press
Citation Information
Paddy Barwise and Mark Ritson. "Paddy Barwise, & Mark Ritson (2000), “ in Brand.New, ed. Jane Pavitt, Princeton, NJ; Princeton University Press, 70-97." NJBrand New (2000)
Available at: http://works.bepress.com/ritson/7/