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Article
Meaning Matters: Polysemy in Advertising
Journal of Advertising (2010)
  • Stefano Puntoni
  • Jonathan Schroeder
  • Mark Ritson
Publication Date
2010
Citation Information
Stefano Puntoni, Jonathan Schroeder and Mark Ritson. "Meaning Matters: Polysemy in Advertising" Journal of Advertising (2010)
Available at: http://works.bepress.com/ritson/5/