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Pricing as a Strategic Capability
Sloan Management Review (2002)
  • Mark Bergen
  • Shantanu Dutta
  • Mark Ritson
  • Mark Zbaracki
Disciplines
Publication Date
2002
Citation Information
Mark Bergen, Shantanu Dutta, Mark Ritson and Mark Zbaracki. "Pricing as a Strategic Capability" Sloan Management Review Vol. 43 Iss. 3 (2002)
Available at: http://works.bepress.com/ritson/2/