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Presentation
Bad for Me, Good for YOU: Outreach Failures that Might Work for YOU!
ACRL Library Marketing and Outreach Interest Group/ALA Annual Conference (2016)
  • Rita J. Spisak
Abstract
This session will discuss several different faculty and student campaigns that did not work and why.  Would these ideas work better at a different institution?
Keywords
  • academic libraries,
  • marketing
Publication Date
June 26, 2016
Location
Orlando, FL
Citation Information
Rita J. Spisak. "Bad for Me, Good for YOU: Outreach Failures that Might Work for YOU!" ACRL Library Marketing and Outreach Interest Group/ALA Annual Conference (2016)
Available at: http://works.bepress.com/rita_spisak/42/