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Presentation
We Hear You: Successful Strategies for Marketing, Implementing and Analyzing a LibQUAL Survey
Georgia Council of Media Organizations Conference (2011)
  • Ashley Dupuy, Kennesaw State University
  • Rita Spisak, Kennesaw State University
  • Chris Sharpe, Kennesaw State University
Abstract

Learn how first time LibQUAL participant, Kennesaw State University achieved an amazing response rate on their survey (#1 in number of responses in the US), how they analyzed both quantitative and qualitative data and how they publicized the results.

Keywords
  • COMO,
  • LibQUAL
Publication Date
Fall October 6, 2011
Citation Information
Ashley Dupuy, Rita Spisak and Chris Sharpe. "We Hear You: Successful Strategies for Marketing, Implementing and Analyzing a LibQUAL Survey" Georgia Council of Media Organizations Conference (2011)
Available at: http://works.bepress.com/rita_spisak/3/