"Olympic Sponsors Missing out on ‘Special’ Opportunity" by Rick Burton

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Article

Olympic Sponsors Missing out on ‘Special’ Opportunity

Sports Business Journal (2000)

Rick Burton, Syracuse University

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Disciplines

Business Administration, Management, and Operations

Publication Date

October 9, 2000

Publisher Statement

Permission is granted by Sports Business Journal for SUrface to distribute this article. All rights reserved to Sports Business Journal. Please refer to the journal's copyright policy for more information.

Citation Information

Burton, R. (2000), “Olympic sponsors missing out on ‘special’ opportunity” Sports Business Journal, Vol. 3, No. 25, October 9-15, 40-41.