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Why Canada’s Paint the Town Red Program Looks Like a Winner?
Sports Business Journal (2010)
  • Rick Burton, Syracuse University
  • Norm O'Relly
Publication Date
January 18, 2010
Publisher Statement
Permission is granted by Sports Business Journal for SUrface to distribute this article. All rights reserved to Sports Business Journal. Please refer to the journal's copyright policy for more information.
Citation Information
Burton, R. and O’Reilly, N. (2010), “Why Canada’s Paint the Town Red program looks like a winner”, Sports Business Journal, January 18-24, Vol. 12, No. 37, 12.