After carefully packaging a handmade moon-shaped suncatcher, founder of The Starfish Studio (Starfish), Madeline Noftle, wondered how she could keep up with demand during the upcoming holiday season using her current production method. She was unsure if she was utilizing the most appropriate production process to maximize her efficiency without sacrificing the integrity of her products. If the demand for her products exceeded her current capacity, she wanted to explore the best option for alleviating this problem.