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Habitual Chocolate: Expansion Opportunities
  • Richie Bloomfield, Western University
The owner and chocolatier of a small, chocolate manufacturing and retailing company in London, Ontario, was considering an expansion opportunity within Southwestern Ontario. The company's current production facility was sufficient for handling immediate demand; however, there was limited space for expansion in the same building, and the building’s administration had plans to prohibit manufacturing activities within the next five to 10 years. The owner wondered whether the time was right to purchase a new storefront and production facility in a small nearby city. Alternatively, should he continue operations in the present location while looking for other opportunities to expand? He planned to create projected financial statements and conduct internal and external analyses to inform his decision-making process.
  • Accounting,
  • Entrepreneurship
Publication Date
Winter November 10, 2016
Citation Information
Richie Bloomfield. "Habitual Chocolate: Expansion Opportunities" (2016)
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Creative Commons license
Creative Commons License
This work is licensed under a Creative Commons CC_BY International License.