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Friendlier: Growth in Re-use
  • Richie Bloomfield, Western University
In summer 2022, Shivansh Skuta reviewed the seed funding valuation of the reusable food container company: A Friendlier Company Inc. (Friendlier), presented by co-founders Jacquie Hutchings and Kayli Dale. Skuta was a seasoned investor in young start-up companies and had offered to review the request for seed funding before Friendlier sought out other investors. Skuta was one of the initial investors in Friendlier and believed in its circular economy and sustainability-focused business model, but they wanted to ensure that the ask for other investors was appropriate based on the company’s projected financial position.
  • Entrepreneurship,
  • social entrepreneurship,
  • financial accounting
Publication Date
Winter November 13, 2022
Citation Information
Richie Bloomfield. "Friendlier: Growth in Re-use" (2022)
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Creative Commons license
Creative Commons License
This work is licensed under a Creative Commons CC_BY-NC-ND International License.