Previous research has demonstrated the positive impacts that Open Educational Resources (OER) can have on student retention and learning, but these connections may not be compelling enough to persuade faculty to adopt OER resources in lieu of traditional textbooks and materials. What are OER advocates missing? What could OER advocates do better or differently? To be successful with OER, it is important to understand not only what OER are replicating or replacing in the classroom, but also understand the whole faculty experience around textbook adoption. How do faculty hear about textbooks? How do vendors communicate to faculty? What are faculty expectations when interacting with new textbooks? This poster reports on a campus survey of faculty and their experiences and expectations regarding textbooks adoption. The results of the survey suggest some lessons OER advocates can learn from when interacting with faculty about textbook selection options such as OER.