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Article
Keeping Advertising from Going Down in History - Unfairly
European Journal of Marketing (1988)
  • Richard W. Pollay, University of British Columbia
Publication Date
1988
Citation Information
Richard W. Pollay. "Keeping Advertising from Going Down in History - Unfairly" European Journal of Marketing Vol. 22 Iss. 8 (1988)
Available at: http://works.bepress.com/richard_pollay/41/