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Article
The Languishing of Lydiametrics: The Ineffectiveness of Econometric Research on Advertising Effects
Journal of Communication (1984)
  • Richard W. Pollay, University of British Columbia
Publication Date
Spring 1984
Citation Information
Richard W. Pollay. "The Languishing of Lydiametrics: The Ineffectiveness of Econometric Research on Advertising Effects" Journal of Communication Vol. 34 Iss. 2 (1984)
Available at: http://works.bepress.com/richard_pollay/39/