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Article
Wanted: A History of Advertising
Journal of Advertising Research (1978)
  • Richard W. Pollay, University of British Columbia
Publication Date
October, 1978
Citation Information
Richard W. Pollay. "Wanted: A History of Advertising" Journal of Advertising Research Vol. 18 Iss. 5 (1978)
Available at: http://works.bepress.com/richard_pollay/37/