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Article
Here's the Beef: Factors, Determinants and Segments in Consumer Criticism of Advertising
Journal of Marketing (1993)
  • Richard W. Pollay, University of British Columbia
Publication Date
July, 1993
Citation Information
Richard W. Pollay. "Here's the Beef: Factors, Determinants and Segments in Consumer Criticism of Advertising" Journal of Marketing Vol. 57 Iss. 3 (1993)
Available at: http://works.bepress.com/richard_pollay/35/